We have exciting news to share! As part of the Better Choice Company Covid-19 Relief Initiative, sister brands Halo and TruDog have partnered together with iHeart Radio to provide much needed support to animal shelters. Together we donated $100,000 in monetary funds and $100,000 worth of product to shelters nationwide. Our Covid 19 Relief Initiative included shelters in Atlanta, Phoenix, Indianapolis, Los Angeles, Long Island NY, and San Francisco.

Our Covid-19 relief efforts will be broadcasted on iHeart radio stations throughout the nation this week. Radio stations include: 

WHTZ-FM “Z-100”

WUBL-FM “94.9 The Bull”


WOLT-FM “ALT 103.3”

KOST-FM “KOST 103.5”

KISQ-FM “98.1 The Breeze”

Plus, the station lineup for the “John J and Rich Show”, including 

KFSZ-FM Munds Park AZ
KZZP-FM Mesa/Phoenix AZ
KSME-FM Greeley/Ft Collins CO
KKCY-F2 Colusa/Yuba City CA
KTOZ-FM Springfield MO
KHKZ-FM San Benito TX
KQXX-FM Mission/McAllen TX
KVUU-FM Pueblo/Col Springs CO
KZBB-FM Poteau/Ft Smith OK
KKXX-FM Shafter/Bakersfield CA
KCEZ-FM Los Molinos/Chico CA
KEWB-FM Anderson/Redding CA
KRVC-FM Hornbrook CA
KKMY-FM Orange/Beaumont TX
KGTM-FM Shelley/Idaho Falls ID
KLLP-FM Blackfoot/Pocatello ID
WNSL-FM Laurel/Hattiesburg MS

We believe that each and every animal impacts our lives and ultimately plays a role in improving our collective well-being. This includes sheltered animals, and that’s why we take giving back so seriously—to help nourish and transform shelter pets to help give them their very best chance at a forever home.

Stay tuned for more activities regarding our Covid 19 Relief Initiative by following our progress on our social media pages!